Focus on turning a Twitter follower into a personal contact, who you can then communicate with by more traditional means. You will be more likely to make money through 100 personal contacts than 10,000 Twitter followers. Therefore, having gotten yourself a good number of Twitter followers (say, 100-500), you should spend more developing your relationships with those people than simply trying to boost your number of followers. But how do you make this transition from follower to personal contact? You might want to try and use HootSuite to organize your Twitter habits. It will tweet for you whenever you add a new page to your website or blog as well as plan regular tweets for the coming week.
There are ways to use Twitter to subtly promote yourself. When you send out tweets, you can link back to your own material without being overtly self-centered. So long as your materials are of benefit to your followers you can feel good about advertising to your own benefit over Twitter. However, it is important to diversify your links and not link back to your own site constantly. Try writing posts as a guest on someone else’s blog, or write articles for other sites or article directories. This way your followers will be interested in following your tweets and will not tire of linking back to your site.
Proving yourself an expert in your field through diverse and worthwhile tweets will gain you a following. Any new followers of your tweets can be e-mail to you by HootSuite. You can then search their profile to see if they are worthy personal contacts and link them to your own blog or website. The final step for turning Twitter followers into personal contacts is to ensure that your website / blog clearly states your personal contact information (your email address and phone number as a minimum). You also want the Twitter followers who come to your site to not be one time visitors, so should make it easy for them to subscribe to your RSS feed and / or receive email updates when you publish a new page.
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