When a business want to understand the masses of data within twitter they first need to understand the tweet curve and the power of filtering and storing the users tweets and be able to think past everyday tweets such as I just ate my Chinese takeaway dinner it was awful or I have just seen a red plane and understand the power of this analytical twitter data. For example a brand may want to collect all data about red planes on an ongoing basis and filter the results in order to understand them for market research.
There has been a huge rise in the uptake of the social media micro blogging site twitter, they process thousands upon thousands of tweets every minute of every day which can make for some very interesting analytics if you use the tweetcurve correctly and can process the data in a format that make them useful.
The right and only way to use twitter analytics and the tweet curve is to assign your key words and phases and then store the data from the time of search on an ongoing permanent basis, businesses will need to set up keywords and variations of these keywords to track correctly and in order to segment the tweets or twitter analytic data will need a high degree of custom filtering. With this in mind it makes perfect sense to employ a expert or to simply contact a digital agency with the relevant experience.
It has been reported that some businesses attempt to use the real time search facility on twitter and while in practice this may seem like a good plan it’s actually a step backwards the real time search offers zero storage of data and would require several full time resources just to attempt to stay on track with the tweet curve, what is actually required is something much more advanced.
Currently the huge global uptake of the social media micro blogging site twitter, they now process thousands upon thousands of tweets every minute of every day which when understood correctly can make for some very interesting marketing, research and analytic data.
When you have realised the potential that twitter data can provide your business or brand speak to sense the UK’s leading twitter data experts who will guide you the rest of the way
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