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twitter and marketing – lets go into it a liitle more
By simply posting questions for engagement companies can easily start using twitter as a community and also connect to their customers or even prospects.
curiosity and human interaction always prevail, the number of applications and ways to use twitter means that it is much faster to connect with twitter than for instance email.
Marketing on twitter can be done so cost effectively you as a company may not find an easier way to get the right information back. Feedback on your company’s portfolio of services and products can be set up in minutes. You can have protected tweets as well and you can also publish your customer care and service schedule.
All in all a company can start to engage and have a human face to their corporate entity very easily and very quickly.
Using twitter as a support desk can be done with a particular application at the time of writing this called cotweet, it has the ability to add multiple accounts assign specific conversations and issues to specific users. Imagine hiring an employer to manage your customer support desk using twitter anywhere any place even on the go using mobile technology, real live chat at no cost, is truly is taking customer engagement to another level.
On the note of pure marketing and promotions they can be done on twitter with the proviso that you are not bombarding your followers with promotions all the time, the simple behaviour of engagement, providing quality tweets and updates and links to multiple sites spreading the love will mean when you are ready to promote the link the followers will be much more inclined to click on that link and accept promotions.
The application for this is just like extended subscriber list form pure email list marketing, in fact you can subscribe to rss feeds based around your autoresponder such a Aweber and open up your followers to your promotions and content that you have on email.
In many ways as twitter gets more popular and more tools are made for twitter, the more you will have to stay on top of the software. The implications are limitless a long as you follow social media etiquette and post sensibly and focus on true engagement twitter can be a very powerful channel for marketing in today’s internet world.
So the conclusion is that as company you can use twitter as a marketing tool by reaching out to new and current customers at almost no cost other than time and labour. As a company you must ake sure you are legally covering yourself with regards to tweets that are in the public domain. I’m sure legal disclaimers, insurance and a whole load of legal paper work is coming this way soon!
I’ts important to make sure you understand hwo to engage and use twitter, even account set up and background customization can learnt fast using video tutorials.
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